Stationary

When you think of marketing for your practice you may think of the large items such as website and direct mail campaigns but you also need to consider the everyday, little opportunities to promote. Your business cards and stationary are a great way to get your branding in front of current and potential patients. Your stationary usually consists of your business/appointment card, letterhead and envelope. Each of these pieces should be designed to match your branding and should defiantly include your practice logo. These little things can go a long way in making your practice recognizable and memorable to others.

When opening a new practice, you need ways to generate name recognition before you finish building your space and before finalizing all larger marketing projects. This is where using business cards and stationary will act as two of the most important tools prior to opening your practice. You may use them to introduce patients to your brand so they become familiar with your image before opening day. This often leads to people pre-booking appointments and word-of-mouth patient referrals.