SEO

You have launched your website, submitted it to the various search engines and it now contains an adequate number of inbound links. However, you wonder why you do not have more visitors looking for a dentist in your area.

Based on our experiences, we know that new websites discover that it takes time for search engines to come to your site and “spider” information from it. In simple terms, a “spider” tracks links on the Internet and takes content from websites so it may index content on search engine databases.

After search engines include your website and web pages in their indexed sites, they then show top rankings based on the keywords you want to associate with your brand. However, we want you to know that you may not initially obtain as many rankings when your site goes live. It takes time to establish your name. In approximately six months, you will see more results. Therefore, think of this tactic as a long-term marketing strategy.

That does not mean you cannot employ strategies so you receive immediate traffic to your new, or newly optimized, website. Below you will find information on how our other search-based solutions accompany that long-term strategy to ensure you receive quick traffic to your website:

• Sponsored Search Advertising – Sponsored Search Advertising, also known as Pay Per Click Advertising or Sponsored Listing, is the method our company recommends so you receive keyword specific traffic to your dental website. Our Sponsored Search Engine Programs also include the following:
• Unique and Targeted Keyword Research – We provide you with original keyword research that we manually develop ourselves based on your specific needs and key phrases that reflect your local market. Therefore, your campaign will use targeted phrases to increase your online presence.
• Effective Bidding Strategies – We believe that competitive bids will help generate traffic. However, we take into consideration the needs of your budget. Because we break down your budget in specific areas, we have the ability to tell you if bidding for the number one spot is too expensive. Sometimes the number two or three spot is better suited for your budget.
• Effective Ad Copy – We write ads to ensure potential patients visit your site. We do not equate ads as just a “sales pitch” designed to get consumers to click on your ad. Proceptive Dental believes in developing ads that will “pre-qualify” potential patients prior to clicking your ad.
• Keyword Grouping to Specific Landing Pages – From our experiences, we have concluded that a key element to a successful marketing campaign relates to grouping keywords that sends visitors to the applicable page within a website, instead of sending visitors to a homepage. For example, if people click on your “teeth whitening” ad, they are more likely to contact your practice if that click takes them to your “teeth whitening” page. Potential patients searching online may not have time to navigate through your entire site. If they have to click on too many links in your site, they may become frustrated and leave your site – this means they will not contact you. That is why we recommend using this approach to avoid unnecessary clicks.

Because our Sponsored Search Advertising campaigns focus on dental keywords, budget-friendly bidding strategies and well-written ad copy, Proceptive Dental helps you obtain patients so you see return on your investments.